Terra Run Club

Terra Running Club, a social running community with chapters in London, Paris, and New York. The centerpiece is a clever logo design featuring two interlocking ‘T’s, one cast as a shadow.

The branding embodies the club’s slogan, ‘we run…the run crew,’ perfectly capturing the spirit of both individual accomplishment and the supportive community Terra fosters. The shadow element within the double ‘T’ offers a unique canvas, with each city’s chapter potentially incorporating iconic landmarks or cultural references.

This approach allows for a cohesive visual language across locations while celebrating the individuality of each running scene. Terra Running Club plans to extend this design aesthetic to posters, t-shirts, and other materials, featuring city-specific running routes and colour palettes that complement the core logo. This project aims to further strengthen the bond between the global Terra Running Club community, promoting the social and collaborative nature of running across these international hubs.