Daily Paper

Daily Paper, is an Amsterdam-based fashion and lifestyle brand, I created a UI refresh for their A/W campaign to focus on their autumn and winter wear. The challenge was to design a UI that was both visually appealing and user-friendly, while still highlighting the product images.

Solution

I designed a simple and streamlined UI that features large, high-quality images of Daily Paper’s A/W collection. The navigation is also simple and easy to use, so that users can quickly find the products they are looking for.

To further enhance the focus on product images, I used a minimal color palette and avoided using any unnecessary design elements. I also used a full-width layout on the product pages to showcase the products in all their glory.