Hotel TreasureTress

TreasureTress isn’t just a subscription box – it’s a haven for textured and curly hair, indulging your strands with expertly curated products and accessories. Every year, their anniversary celebration transforms their pop-up shop into a themed wonderland. This year, “Hotel TreasureTress” opened its doors, welcoming guests with an empty box as their key to luxury. Following tradition, the BYOB (Build Your Own Box) experience invited them to fill their treasure chest with their favorite brands and products at a set price.

But the pampering wasn’t confined to London Bridge. My task was to design a visually captivating and user-friendly e-commerce website that mirrored the plush booking experience of a 5-star hotel, while still letting visitors curate and purchase their dream product boxes. This online haven extended the pop-up magic, bringing the “Hotel TreasureTress” experience to life for everyone, no matter where they were.

Date